DEFEND OUR CUP

Multi-channel marketing campaign and in-stadium signage for the Seattle Sounders’ 2017 MLS Cup Playoffs run. The team was mounting the defense of their 2016 title. The goal was to leverage the unique circumstance of being ‘defending champions’ to engage and excite the core fanbase while also galvanizing the casual fan. A flexible design system that could scale successfully across many channels was required.

Client: Seattle Sounders FC
Role: Art Direction, Graphic Design

Robert Casner, Marketing Strategy
Dan Beltran, Graphic Design
Claire DeRocco, Graphic Design
Jane Gershovich, Photography
Dan Poss, Photography